Electrik Red Exclusive Interview

Get sassy with this fiery quartet.

Electrik Red took a moment to give "cyber-hugs" to The-Dream and Tricky in while talking about what it was like to be the stars of their video instead of the backup dancers, how they came up with the concept for their single "Drink in My Cup" and why world domination is next after they conquer the music scene.

Walking into the conference room at the New York City offices of Def Jam to meet quartet Electrik Red was like stepping in to a sauna. The heat was thick in the air. On the massive marble table (that takes up the majority of the space), there were red velvet cupcakes and Hershey's Kisses strewn carelessly about. It was pretty obvious that something had just gone down. And as it turned out, we'd just missed out on the fun: the ladies had just thrown an impromptu dance party, mounting the expensive-looking table and clicking their heels across the marble countertop as the label staff cheered them on. It could quite possibly have been the most action that table has seen in a while - and something that only the ladies of Electrik Red could pull off in an office environment.

That's because these four gorgeous performers - Naomi, Binkie, Lesley and Sarah - are giving hip-hop and R&B a much needed shot of attitude, sass and spunk in the arm. Their smoky new single "Drink in My Cup" featuring The-Dream (and written by him and Tricky Stewart), mixes suggestive lyrics with taunting boasts about sipping on some bub in the club. The jam is just one of the sizzling tracks on their upcoming as-yet-untitled debut, produced entirely by the RedZone team (The-Dream, Tricky Stewart, Radio Killer and Carlos) and set to be released early next year. And the quartet is so confident that it's unlike anything you've heard before that they've created a word for their unique genre - Urban World - describing it as a "whole new melting pot of love and juices." It's a bold declaration, but it's precisely the type of confidence and 'tude that separates the women from the girls - and in this case, Electrik Red from the rest.

And though they're only getting the ball rolling on their singing career now, Electrik Red has stayed busy pursuing careers in other areas of the industry before signing to Def Jam. Before teaming up as a foursome, each of them had successful careers as backup dancers, separately performing in music videos for artists like Usher, Ciara and Chris Brown. But it was only when three of the ladies were on tour with Usher that they decided to jumpstart their singing career, recording a demo that eventually led them recording more tracks with hit maker Rodney "Darkchild" Jerkins and independently shooting their debut video for "Electrik City." Their big shot at fame came when they inked their deal with Def Jam in February 2007, and ever since they hooked up with the RedZone family, they've been staying busy in the studio laying down tracks for their debut album.

But no one ever said they couldn't have fun in the meantime. After giving their impromptu performance in the Def Jam conference room, Electrik Red took a bathroom break to touch-up and get their minds right to talk with Kiwibox VJ Kylie. The ladies were kind enough to clear off the chocolate and baked goods from the table before pulling up a chair and getting down to business, bringing that same sense of spontaneity that they'd shown earlier to the conversation. Taking turns answering questions, Electrik Red took a moment to give "cyber-hugs" to The-Dream and Tricky in while talking about what it was like to be the stars of their video instead of the backup dancers, how they came up with the concept for their single "Drink in My Cup" and why world domination is next after they conquer the music scene.



Posted: Tue Dec 2nd, 2008
Written by: Steven H., Senior Editor

Source:
http://www.kiwibox.com/article/38413/2


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